On Wednesday evening, Tennessee Athletics made the announcement that it will be switching from a partnership with Nike to adidas beginning on July 1, 2026. While some fans and players have been outspoken in their support of Nike, the change to adidas will bring in far more revenue and prop up the Vols as one of the premier programs with the company.
In the wake of the news becoming official, Tennessee football’s sophomore wide receiver Mike Matthews was asked about the change. He said he’s a fan of the move.
“I love it,” Matthews said. “They’re pretty much making us a priority just in terms of football and having us be a college household name of sports. The connection with adidas is major. I’m really just focused on this upcoming season.”
Multiple reports indicated that adidas’ offer was significantly higher than Nike’s. Tennessee Athletic Director Danny White has been at the forefront of noting the necessity of using positive finances for winning in modern college sports. The new contract with adidas will certainly increase the Vols’ financial competitiveness.
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“Our mission is to build the premier athletics department in the country and to lead the way in college sports. Partnering with adidas is an ideal fit, as their mission is to be the best sports brand in the world,” White said in a statement. “There is no denying the resurgence of Tennessee Athletics, powered by the greatest fan base in all of sports. Our strong licensing numbers, impressive television ratings, and sold-out venues all reflect this. adidas recognized our potential and responded with one of the best apparel deals in the history of college sports, prioritizing Vol Nation and the Tennessee brand.”
Tennessee previously partnered with adidas from 1995-2015 during a stretch that saw Tennessee football win the 1998 National Championship and the Lady Vols’ basketball program win National Championships in 1996, 1997, 1998, 2007 and 2008. Tennessee made the switch to Nike beginning July 1, 2015, and wore the famous swoop while winning the 2024 College World Series.
Nike did a much better job with Tennessee’s jerseys over the last decade than adidas did in its last run. Adidas dressed the Vols and Lady Vols in some terrible jerseys from 1995-2015, leading to many fans fearing a return to the three stripes.
Adidas and Tennessee emphasized their commitment to getting the Vols’ and Lady Vols’ uniforms right as they renew their partnership next summer. The Tennessee Creative team will remain the primary designer of the university’s uniforms.
