Recently, it was announced that Tennessee Athletics will be switching from Nike to adidas for its apparel deal. The partnership begins on July 1, 2026, and runs for 10 years, effectively through the 2035-36 athletic year.
The deal is rumored to be far more lucrative than the previous Nike contract and one that the former partner did not want to match. UT is seemingly not alone in hopping over into the adidas boat, though. As reported by Brett McMurphy of On3, Penn State is also making the change, pending the approval from the Board of Trustees.
Pete Nakos also noted the deal will include a ‘significant NIL component, similar to Tennessee’s recent deal.’
As @Brett_McMurphy first reported, Penn State is on the verge of switching from Nike to Adidas.
Sources tell @On3sports the deal includes a “significant” NIL component, similar to Tennessee’s recent deal.
Details: https://t.co/wE502ElRaG https://t.co/IQ8F5fVxlm pic.twitter.com/GF4AT9QhBB
— Pete Nakos (@PeteNakos_) September 3, 2025
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Tennessee athletic director Danny White gave his thoughts on the change and the benefits of the change when the decision was finalized and announced.
“Our mission is to build the premier athletics department in the country and to lead the way in college sports. Partnering with adidas is an ideal fit, as their mission is to be the best sports brand in the world,” White said in a statement. “There is no denying the resurgence of Tennessee Athletics, powered by the greatest fan base in all of sports. Our strong licensing numbers, impressive television ratings, and sold-out venues all reflect this. adidas recognized our potential and responded with one of the best apparel deals in the history of college sports, prioritizing Vol Nation and the Tennessee brand.
“This partnership provides us with a significant advantage in the ever-evolving landscape of college sports. We take pride in our fan base and the competitive edge they offer us. We refuse to partner with someone who does not feel the same way.”
