Arkansas Athletics has become the latest collegiate sports program to adopt the use of uniform sponsorship patches. The school announced on Wednesday morning that Tyson Foods will be in partnership with the athletics program to put its logo on all 19 men’s and women’s sports teams’ uniforms for the Razorbacks.
The Tyson Foods logo is primarily red with gold trim on the outside, making it blend in well with the Razorbacks’ primary colors of red and white.
“Beginning with the 2026-2027 athletic season, the Tyson Foods logo will appear on the jerseys of all 19 men’s and women’s varsity Razorback teams,” Arkansas wrote in a press release. “Under the new multi-year agreement, Tyson Foods will also serve as the Official Protein of the Arkansas Razorbacks, helping fuel students and athletes with protein they need to perform at their best.”
The partnership also calls for logo placement on fields and courts across the Arkansas sports venues, a branded media backdrop for press conferences and broadcast facilities, and a brand ambassador program for student-athletes.
Today, we’re proud to introduce a new partnership rooted in tradition, impact and the future of Razorback Athletics. 🐗
In collaboration with @TysonFoods , Razorback student-athletes will debut a new jersey
patch next season. Representing our shared commitment to Arkansas.See… pic.twitter.com/w9joTzhpm2
— Arkansas Razorbacks 🐗 (@ArkRazorbacks) March 4, 2026
More From RTI: Tennessee Basketball Finds Interior Offense It Needs At South Carolina
The Arkansas news comes just under a month after LSU announced the first-ever collegiate uniform patch sponsorship with Woodside Energy. In that case, though, Woodside is altering its logo color scheme to match the Tigers’ purple-and-gold colors. LSU also announced that all 21 of its men’s and women’s sports uniforms will have the patch sewn on.
It was speculated that LSU’s original announcement in February could potentially begin a landslide impact on the nature of copycat collegiate athletics. In a world where every program is looking to increase its revenue to financially support its programs, the move originally came as no surprise. To see Arkansas become the next SEC program to follow in the same footsteps is also no surprise.
What Arkansas’s announcement does confirm, though, is that these moves could potentially be coming sooner rather than later. Instead of waiting to see how LSU’s deal works out, Arkansas went ahead and lit the green light to bring on Tyson Foods as its uniform sponsor. Perhaps it’s now just a matter of time before the next SEC school, or the next collegiate program as a whole, follows the same path.
With the announced timeline that Arkansas gave in its press release, Tennessee fans will have an up-close view of the Tyson Foods patches this fall. The Razorbacks will host Josh Heupel’s Volunteers on the gridiron in Fayetteville on Saturday, Oct. 10.
In the summer of 2024, the NCAA gave approval for teams to use on-field sponsorship logos on the football fields. The University of Tennessee announced a partnership with Pilot in August 2024 that saw the Pilot logo placed on the 25-yard lines of Shield-Watkins Field. Not every program has done so, but there are plenty that followed in the same footsteps. Kentucky has a Kroger Field logo on its field and Florida has a Geico logo on its field, to name a few.
There’s nothing official yet, but perhaps it’s just a matter of time before Tennessee Athletics partners with a uniform sponsor of its own. Maybe not. We’ll just have to wait and see.
Follow More: Kentucky Sports Betting
