This College Football Power is Reportedly also Making the Change from Nike to Adidas
Recently, it was announced that Tennessee Athletics will be switching from Nike to adidas for its apparel deal. The partnership begins on July 1, 2026, and runs for 10 years, effectively through the 2035-36 athletic year. The deal is rumored to be far more lucrative than the previous Nike contract and one that the former […]
Adidas Shouts Out Tristen Keys After Flip to Tennessee, Changes Social Media Bio to Celebrate
Class of 2026 wide receiver Tristen Keys had the college football world on fire Thursday night after he officially flipped his longstanding commitment with LSU to Tennessee. The news shook up the recruiting landscape and vaulted Tennessee into the Top 10 of both 247Sports and On3 Sports’ 2026 team rankings. Adidas, Tennessee’s new uniform and […]
‘You Want to Feel Like You’re a First Class Citizen’: Tony Vitello Explains What Adidas Can Offer Student Athletes Over Nike
We’ve heard a lot about Tennessee’s future apparel and equipment partnership with Adidas since it was announced on Aug. 13, which is a deal that is set to begin on July 1, 2026, when the Vols’ current deal with Nike expires. Tennessee football coach Josh Heupel has talked about the future benefits to the student […]
How South Carolina’s New Nike Deal Compares To Tennessee’s Adidas Deal
It’s been a summer of new apparel deals in the SEC. Auburn officially made the move from Under Armor to Nike back in July, and Tennessee announced its upcoming move from Nike to adidas. The newest apparel move in the conference came Friday when South Carolina announced that it is moving from Under Armor to […]
Tennessee’s Adidas Deal Has Reportedly ‘Caused a Stir’ in the Chase for this Five-Star Prospect
Tennessee has been in pursuit of LSU commit and 2026 five-star wide receiver Tristen Keys this summer. There have been numerous reports regarding Keys’ commitment status over the past few months, with Tennessee, Texas A&M, and Miami all making a push for the LSU commit. In late July, Rivals’ Chad Simmons reported that Tennessee is […]
‘Making Us a Priority’: Tennessee Wide Receiver Mike Matthews Loves Vols’ Partnership with Adidas
Tennessee sophomore wide receiver Mike Matthews is fired up about the Vols’ new partnership with Adidas, but he’s not letting it distract him from the season ahead. UT and Adidas announced a new 10-year deal that will begin on July 1, 2026, when the Vols’ current partnership with Nike expires. “I love it,” Matthews said […]
The Best Part About the News of the Tennessee-Adidas Deal For Vol Fans
Tennessee and Adidas announced a landmark partnership on Thursday afternoon, paving the way for a new era in the Vols’ uniform and apparel for the next decade. After 10 years spent with Nike, Tennessee will be returning to Adidas starting on July 1, 2026, across the entire athletics department. Based on several reports that came […]
Tennessee Football Wide Receiver Mike Matthews Supports Switch to Adidas
On Wednesday evening, Tennessee Athletics made the announcement that it will be switching from a partnership with Nike to adidas beginning on July 1, 2026. While some fans and players have been outspoken in their support of Nike, the change to adidas will bring in far more revenue and prop up the Vols as one […]
Tennessee, Adidas Post Hype Video to Supplement Massive Apparel Announcement on Wednesday
The University of Tennessee and Adidas announced a department-changing partnership on Wednesday afternoon. Following the expiration of Tennessee’s partnership with Nike in the summer of 2026, the UT Athletics department will team up with Adidas in a 10-year deal with the tri-stripe brand serving as the official footwear, uniform, apparel and sideline partner” of the […]
A Look at What Other Adidas Schools are Doing With Its Uniforms
It’s official, Tennessee athletics is headed back to adidas and ditching Nike after the current contract expires. That means the Vols and Lady Vols programs will be outfitted with new uniforms that are made from adidas ahead of the 2026-27 seasons. Before the change, I took a look at what current adidas schools are wearing. […]