The Best Part About the News of the Tennessee-Adidas Deal For Vol Fans

Danny White

Tennessee and Adidas announced a landmark partnership on Thursday afternoon, paving the way for a new era in the Vols’ uniform and apparel for the next decade. After 10 years spent with Nike, Tennessee will be returning to Adidas starting on July 1, 2026, across the entire athletics department. Based on several reports that came […]

Tennessee, Adidas Post Hype Video to Supplement Massive Apparel Announcement on Wednesday

Tennessee Adidas

The University of Tennessee and Adidas announced a department-changing partnership on Wednesday afternoon. Following the expiration of Tennessee’s partnership with Nike in the summer of 2026, the UT Athletics department will team up with Adidas in a 10-year deal with the tri-stripe brand serving as the official footwear, uniform, apparel and sideline partner” of the […]

Tennessee’s Ryan Alpert Named New Athletic Director At Georgia Tech

Tennessee Football

One of Danny White’s top assistants is headed to the ACC to be an athletic director. Georgia Tech is hiring Tennessee Senior Deputy Athletics Director and Chief Revenue Officer Ryan Alpert as the school’s newest Director of Athletics, the school announced Tuesday. The initial contract is for five years according to reporting by ESPN’s Pete […]

Tony Vitello Gets Emotional Describing ‘Special Year’ For Tennessee Athletics

Tony Vitello

With emotions still high coming off a season-ending loss, Tennessee head coach Tony Vitello turned his praise towards the entire UT Athletics Department in the immediate moments after the game on Sunday afternoon. “If you’re a Vol fan, it was a pretty special year,” Vitello said during his opening press conference statement. During his time […]

Interesting Reports Emerge About Tennessee’s Future With Uniforms

Tennessee Football Recruiting Rankings

Conversations about uniform and apparel brands have taken over the Tennessee social media wire in the last 24 hours. Fox Sports Knoxville’s Cody McClure first reported on Wednesday that Tennessee’s contract with Nike expires on June 30, 2026, which could prompt a switch to Adidas. Knox News’ Adam Sparks confirmed the report about the expiring […]

More Than One Million Attendees Help Tennessee Repeat as Combined Attendance Leader

Tennessee

One million, two hundred and thirty-four thousand, eight hundred and forty-three. That’s a pretty lofty number, huh? According to Tennessee Athletics, a total of 1,234,843 fans attended 41 regular-season home games in Knoxville this past year across three sports – football, men’s basketball, and women’s basketball. Tennessee’s 1,234,843 fans led the nation in both cumulative […]

Gingerbread Houses & Early Gifts: Christmas Wishes From Tennessee Athletics

Tennessee Christmas

Merry Christmas and Happy Holidays from the Rocky Top Insider team! With many of the players and athletes home for the holidays, the social media accounts for each sport have been sure to share some holiday cheer on Wednesday morning. Kim Caldwell’s Lady Vols will be the first Tennessee team back in action after the […]

Report: Pitt Hiring Tennessee Deputy AD Allen Greene As New Athletic Director

Tennessee Pittsburgh

Pittsburgh is hiring Tennessee Deputy Athletic Director Allen Greene as its newest Director of Athletics, ESPN’s Pete Thamel first reported on Friday morning. Allen Greene has been named athletic director at the University of Pittsburgh. Greene is widely regarded as one of college athletics’ most accomplished administrators, including eight years of experience as athletic director […]

Tennessee Announces Contract Extension For AD Danny White

Danny White

University of Tennessee-Knoxville Chancellor Donde Plowman made a landmark announcement on Thursday morning that will continue the upward trajectory of Tennessee Athletics. According to a Tennessee news release on Thursday, Plowman has extended Danny White’s contract as Vice Chancellor and Athletics Director until 2030. While Tennessee’s release doesn’t say it, a report from ESPN’s Pete […]