Tennessee basketball’s John Fulkerson and local fast food restaurant Pal’s Sudden Service have agreed to a partnership, the restaurant announced Thursday.
The Kingsport, Tennessee native has long been an outspoken advocate for the east Tennessee and southwest Virginia restaurants and with the NCAA’s new Name, Image and Likeness rules, Fulkerson can profit over his support of the restaurant.
Pal’s has 30 locations with 25 being in east Tennessee and five being in southwest Virginia. The closest Pal’s to Tennessee’s campus is the Jefferson City location.
The local chain serves hamburgers, hot dogs, sandwiches, frenchie fries and milkshakes.
Fulkerson, a Tennessee fan favorite, is returning for his sixth season in Knoxville thanks to NCAA COVID-19 eligibility relief rules.
Dealing with minor injuries and COVID-19 last season, Fulkerson averaged 9.5 points and 5.5 rebounds per game. In a breakout 2020 season, the left handed power forward averaged 13.7 points per game.
Fulkerson and Pal’s executive Adam Crosby will hold a joint press conference Monday to discuss the new deal.