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VFL Alvin Kamara Launches Breakfast Cereal For Charity

Alvin Kamara Cereal
Alvin Kamara Debuting Kamara’s King Crunch Cereal. Photo via Tennessee Vol Shop (@UTVolShop) on Twitter.

VFL Alvin Kamara, the Children’s Bureau of New Orleans, and the University of Tennessee have all teamed up to create something truly unique- a breakfast cereal for charity. That’s right, Kamara has officially announced the launch of his new breakfast cereal called Kamara’s King Crunch.

“Man, having my own cereal, it’s amazing,” Kamara said in a video posted to Twitter. “It’s like something off the bucket list.”

In addition, proceeds from each box will directly benefit the Children’s Bureau of New Orleans.

“The Children’s Bureau of New Orleans hit home with me,” Kamara said. “I just feel like it’s something I wanted to align with. That’s something that isn’t talked about- the mental health of children and the effects it has on children. So I just kind of wanted to align with that.”

Kamara’s King Crunch was made available for pre-order immediately after the announcement on Thursday afternoon. And, the cereal will be sold in the Tennessee Vol Shop and Alumni Hall stores in Knoxville. The Vol Shop does expect to have their first shipment of the cereal on Friday, according to their social media account.

Former Tennessee running back Alvin Kamara also mentioned Rouses Markets as a partner in the cereal collaboration. Rouses Markets are “a chain of grocery supermarkets in the U.S. states of Louisiana, Alabama, and Mississippi.”

Currently, on the PLC Sports Entertainment website, another place to buy the cereal, a “Touchdown Two-Pack” pre-order will cost just about thirty dollars.

Alvin Kamara Cereal
Photo Credit: Mason Burgin/RTI

Alvin Kamara has been hard at work with not just his cereal but also football practice. The New Orleans Saints are grinding out the training camp practices as they prepare for the 2021 season. Former Tennessee DB Bryce Thompson was signed by the Saints as an undrafted free agent as well. However, Thompson recorded his first-ever NFL interception in his Saints preseason debut on Saturday.

Earlier this week, Kamara’s picture was recently added to the back of the Neyland Stadium jumbotron facing the river. And now, he can enjoy the view of it with his own cereal in hand.

“I just feel like,” Kamara said before he paused. “Your own cereal. It’s crazy!”

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