Peyton Manning’s production company has converted a major first down of sorts by entering into a strategic partnership with Caesars Entertainment, Inc. in a deal that will result in new digital content and live events.
The multi-year deal between Manning’s Omaha Productions and the giant Caesars Entertainment will see the creation of Omaha Audio Network, a “full-service audio production network,” according to a press release by Caesars, which is also one of Tennessee’s top sports betting apps, last week.
Manning and Omaha Productions gained notoriety last fall when it produced an alternate broadcast of Monday Night Football that was broadcast on ESPN2 at the same time as the regular coverage on ESPN. That program, titled “Monday Night Football with Peyton and Eli,” featured Peyton and younger brother Eli Manning watching and breaking down the MNF game with special guests.
Omaha Productions also developed a YouTube series hosted by Eli that focused on attractions in New York and New Jersey with celebrity guests.
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Podcast Network Planned
The central piece of the partnership between the Hall of Fame quarterback and Caesars Entertainment is a podcast network, which will be called The Omaha Audio Network. Manning will serve as an executive producer, and it’s unknown whether the affable former Tennessee Volunteer standout will host a show of his own.
Talent announced for the new podcast network includes Kenny Mayne, Rachel DeMita, and Peyton’s brother Cooper Manning. The show lineup will be available live via Caesars Entertainment, the Caesars Sportsbook, and Omaha Productions social media channels.
In its press statement, Caesars was clear in explaining that the arrangement with Manning and his production company was “not a sponsorship.”
“We’ll collaborate with Peyton and Omaha to conceptualize, create and produce unique content in a way that only two leaders in the sports and entertainment space can,” Chief Marketing Officer at Caesars Digital Sharon Otterman said. “We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experiences and crafting engaging must-see content for our customers.”
Peyton Manning is already secured by Caesars Sportsbook as an official sports betting ambassador for the brand. Last year during the playoffs and Super Bowl, Caesars ads featuring Peyton and members of his family were immensely popular. That ad campaign was unique in that it focused on responsible gaming.
Live Events Will Be Coordinated
The Manning brothers, assisted by their Hall of Fame father Archie, hosted the 2022 Caesars Super Bowl at Caesars Palace in Las Vegas. Building on the success of that, Caesars and Omaha will develop a series of live events available exclusively to the Caesars loyalty program, Caesars Rewards. A schedule of events for the 2022-23 NFL season is forthcoming.