Tennessee Athletics Director Danny White is at the head of an ambitious project. He is proposing the Neyland Entertainment District, which plans to enhance the student experience and Tennessee Athletics gameday atmosphere.
Now, we’re getting an updated look at renderings of the development plans. It will feature a large outdoor plaza, restaurants, an outdoor concert stage, a hotel and condos.
Here’s a look at the new renderings of the Neyland Entertainment District from our partners at WATE:
New renderings detailing plans for the sprawling Neyland Entertainment District have been released. Demolition of the G10 parking garage could begin as soon as June. https://t.co/xwIN1sJtbN pic.twitter.com/Glh5H3IOoB
— WATE 6 On Your Side (@6News) April 30, 2026
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The project is headed by the 865 Neyland Project Team, a group consisting of experts in real estate development and sports entertainment, led by Dixon Greenwood, along with Jake Miller, Taylor Gray, the Hartland Hotel Group and Johnson Architecture.
“We are absolutely thrilled to witness our vision for this groundbreaking project taking tangible shape,” White said. “The development team understood our vision and designed a legacy asset that will significantly impact our campus and overall community. We eagerly anticipate the upcoming phases of this historic endeavor, which is set to influence our campus and the city of Knoxville deeply. The Neyland Entertainment District is poised to become a valuable asset to America’s College Sports City.”
The project will include a full replacement of the G10 parking garage. However, additional parking will be added to support the entertainment district and condotel needs.
The goal is also to bridge Tennessee’s two biggest sporting venues. Both Neyland Stadium and Food City Center will be connected and further tied together through the project.
One Response
A high rise building just outside the south part of the stadium looks like crap. This is a university, not an entertainment district. This project is terrible and should not be allowed. Stop this nonsense now.